Risun Real Estate Co., Ltd. was established in November 2008 with a registered capital of 200 million yuan. The headquarters is located in Beijing and has urban companies in Beijing, Xingtai, Dingzhou, Chengde, Hainan, and other cities. It is a comprehensive real estate enterprise mainly engaged in residential development, with involvement in high-end residential buildings, boutique office buildings, industrial towns, property management, design, sales, consulting, and other areas. The project development covers multiple regions such as Beijing, Hebei, Hainan, and Guangdong, establishing three major product series: Xuefu series, Xingfu series, and Forest series. It completed and delivered multiple high-quality real estate projects, including Lucid Forest & Elegant Architecture (Qinglin Yazhu), Xingfu Neighbor, Xingfu County, Rainforest Sea, Begonia (Haitang) Garden, and Spring Leans World (Quanqing Tianxia), and obtained honors and qualifications such as provincial structural quality engineering, provincial government quality award, and advanced enterprise in safety production.
Risun Real Estate adheres to the three core concepts of "safety and quality first, unconditional check-out, and lifelong service" and the spirit of craftsmanship in the manufacturing industry. It insists on "comprehensive innovation, comprehensive specialization, and differentiated competition", implements "establishing a comprehensive budget management system; determining production based on sales, determining expenditure based on revenue; target cost orientation, reducing costs and increasing efficiency; innovative design and R&D, creating differentiated products; implementing craftsman plans, ensuring nodes and high turnover; strengthening team building, improving per capita labor efficiency; inheriting the torch, establishing a learning organization; strengthening the Risun brand, enhancing regional reputation", and eight management innovations. It establishes a large-scale operation and control mode guided by business goals, with cash flow and profit as the core, and connects and integrates various professions in real estate to form a closed loop operation of "storage, construction, financing, supply, sales, inventory, return, and settlement".
Risun Real Estate is positioned as "industry+real estate", closely following the national layout of Risun's business, relying on the Group's bases and industrial layout, exploring multiple regional markets, and obtaining high-quality land resources. It is preparing to build regional headquarters in Shijiazhuang and Hohhot, with the support of local government policies, and to construct research and development centers, data centers, engineering centers, trade funds, and shared center industrial agglomeration science and technology innovation bases. It accelerates performance growth through various development methods such as independent development, joint operation, base general contracting, and commissioned construction, and enhances systematic project development capabilities through product research and development and management innovation; it strengthens the entire industry chain of planning and design, marketing planning, engineering construction, and property management through the establishment of design companies, marketing companies, construction companies, and property management companies. It improves the closed-loop management mode of project decision-making, project development, sales, cost control, and profitability, continuously circulating, optimizing, and improving. It has the ability to standardize, systematize, replicate, inherit, and strengthen systems. It introduces digital technology, forms a system that can continuously expand, and creates a leader in China's comprehensive industrial real estate.